To hold, point and shoot a Diana or a Holga toy camera implies a conscious decision to relinquish control. To concentrate your creative powers on capturing the moment and telling a story rather than fiddling with a bunch of knobs and levers. A blurry-soft and dreamy toy camera image is more an interpretation of reality than a correct representation of it. With each click of the shutter, a moment is captured in a unique and fairly unpredictable way - and a small narrative begins to reveal itself. As the viewer, you are invited to read into it and interpret it based on your own experiences.

“Diana likes low light better than harsh bright days. Diana is a great travel camera and a great weeding camera. It romanticizes the event or touristic wonder of the world. Diana does so well with simple graphic shapes and rhythm. Let yourself fail. Diana works because Diana lets you have happy accidents. Accidents are the key to success. One has to learn to let go and fail. We live to much in a failsafe world.” Mark Sink